richard florida

Richard Florida’s Latest Book Hits, Then Misses, The ‘New Urban Crisis’

[Originally published by Forbes]

 

For all the mockery it’s drawn, the central idea on which celebrity urbanist Richard Florida built his career was not a bad one. In 2002, the current University of Toronto business professor wrote The Rise of the Creative Class, about America’s growing subset of workers who were generally educated, wealthy, and in creative professions. His book also advanced the creative class theory, which posits that cities do best not by luring companies, but by drawing these workers, and that economic development strategies should be tailored towards the latter. The book, the theory, and the phrase itself generated lots of buzz, earning Florida speaking fees and consulting gigs ever since….[read the rest at Forbes]