Don’t Like Rideshare Surge Pricing? Go With Gett

[Originally published by Forbes]


New York, NY

On Tuesday, I wrote here about a promotional campaign by Uber to advertise on Miami’s bus stops, describing the company’s efforts to steal riders from public transit. The next morning, I got a p.r. message from some competing company named Gett, which claimed to be doing a similar ad campaign in New York City. The message explained that Gett was a “surge-free alternative to Uber and Lyft” whose “app installs have gone up 146%” since the ad campaign’s August start…[read the rest at Forbes]