Look At Uber’s Brilliant New Miami Marketing Ploy

[Originally published by Forbes]

 

Miami, FL

It can be easy to take for granted just how fluid and inventive companies in the U.S. must be in order to grow explosively. For example, the American press, for all its Uber coverage, seldom stops to reflect on all the revolutionary changes the company has produced since its 2009 founding. CEO Travis Kalanick and staff have pioneered mobile technology, analytical mapping and personal car use to transform urban transportation, creating a $50 billion company in the process. But one underrated aspect has been Uber’s marketing savvy, which I was reminded of this morning while driving through Miami…[read the rest at Forbes]