America Needs More Boozy Taco Bells

[Originally published by Forbes]


Young weekend partiers in the U.S. usually follow a precise formula. First comes the drinking, then the dancing, then the debauchery, and then a bit more drinking for good measure. And then—to borrow a phrase from a certain corporation—comes the “fourth meal.” This is when partiers exit the bars and satiate their post-midnight buzz with cheap, greasy fast food. Taco Bell has long been a popular destination for this, and now plans to capitalize on it by serving alcohol. This idea could satisfy a genuine consumer need, and be imitated by similar chains.   [read the rest at Forbes]